Advertising monopoles for large-format outdoor advertising
What is an advertising monopole and what is it used for?
An advertising monopole is a large-format outdoor advertising medium consisting of a vertical pole on which one or more advertising panels are installed. Its main function is to offer maximum visibility to brands and messages in strategic locations.
It is mainly used in open environments where its height and size allow it to capture attention from a long distance, reinforcing brand presence and facilitating the identification of establishments, access points or wide-reaching campaigns.
Advertising monopoles for roads and urban access points
Advertising monopoles are commonly installed on roads, motorways and urban access points due to their high visual impact. The height of the pole allows the message to be visible from long distances and in conditions of flowing traffic.
This type of support is particularly effective at entrances and exits to towns, industrial areas and transport hubs, where continuous exposure guarantees visibility and advertising recall.
Types of advertising monopoles available
Advertising monopoles can be configured with one, two or three sides, depending on the viewing angle and installation environment. Single-sided models are oriented towards a main traffic flow, while two- or three-sided models allow several directions to be covered simultaneously.
Illuminated monopoles incorporate lighting systems, usually LEDs, which ensure the visibility of the message during the day and at night. This type is common in strategic locations where continuous advertising presence is required 24 hours a day.
Standard heights, formats and dimensions of a monopole
Advertising monopoles are manufactured in different heights depending on the location and the visual impact required. The most common heights range from 6 to 15 metres, although greater dimensions can be achieved in specific locations.
Advertising faces are usually configured in large standard formats and can be installed with one, two or three faces, adapting to the direction of traffic and the environment.
Illuminated monopoles: visibility day and night
Illuminated monopoles incorporate lighting systems, generally using LED technology, which guarantee the visibility of the support 24 hours a day. This type of monopole is recommended in locations with night-time traffic or where a constant advertising presence is required.
The lighting improves the readability of the message in low light conditions and reinforces the visual impact without compromising energy efficiency.
Manufacture and installation of advertising monopoles
The manufacture and installation of advertising monopoles requires a comprehensive technical process that begins with the drafting of an approved engineering project. Next, the necessary civil works are carried out, including excavation and concreting of the foundations.
The process ends with the assembly of the pole, the installation of the advertising panels and, where applicable, the lighting system. The entire assembly is delivered after final testing and technical verification.
Safety, regulations and guarantees for advertising monopoles
Advertising monopoles must comply with the technical and urban planning regulations applicable in each location. Their manufacture is based on approved engineering projects and specific structural calculations.
During installation, the support is covered by both product and assembly liability insurance, which guarantees the safety of the installation and peace of mind for the customer throughout the process.
Difference between monopoles and other advertising media
A monopole is a large-format advertising medium mounted on a single pole, designed to maximise visibility from a long distance. Billboards, on the other hand, are located at a lower height and stand directly on the ground.
Other advertising poles or media have a more limited visual range and are used in urban or pedestrian environments, while monopoles are aimed at locations with high exposure.
